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Square 1 Bank Announces Credit Facility to ROI DNA

February 25, 2013

MENLO PARK, CA, February 25, 2013 – Square 1 Bank, the premier banking partner to entrepreneurs and the venture capital community, today announced that it has provided a credit facility to new client, San Francisco-based ROI DNA, a full service ecommerce marketing agency.  Proceeds will be used to provide working capital to support growth.

The company, backed by Steve Anderson of Baseline Ventures, provides detailed go-to-market strategies for B2B and B2C businesses seeking to increase their web presence and get in front of a broader audience.  Services include engineering, design, analytics, branding, SEO, SEM, social media, affiliate marketing, email marketing, display advertising, video and motion.

“Working with Square 1 has been seamless and easy.  They understand the entrepreneurial spirit and are proponents of providing support for growing businesses.  The way they approach business relationships should be a model for all banks to follow,” said Matt Quirie, chief executive officer of ROI DNA.

Referred by existing Square 1 client, Antony Brydon, ROI DNA maintains an international presence with offices in San Francisco, Paris and Moscow.  Brydon is CEO and co-founder of Directly, a website dedicated to helping customers get fast, personal attention from an independent community of experts.  Directly also utilizes ROI DNA’s digital marketing services.

Andy Weyer, vice president in Square 1 Bank’s Silicon Valley office, added, “ROI DNA has everything we look for when underwriting a new loan: experienced management, top tier investor support, outstanding customer references and best-of-breed products and services in their space. We’re very pleased to count ROI DNA as a valued partner and look forward to a long and mutually beneficial relationship ahead.”


About Square 1 Bank

Square 1 Bank is a full service commercial bank dedicated exclusively to serving the financial needs of the venture capital community and entrepreneurs in all stages of growth and expansion. Square 1’s expertise, focus and strong capital base provide flexible resources and unmatched support to meet our clients’ needs. The bank offers tailored products and solutions aided by the latest in technological innovations. Square 1 has offices coast to coast in Austin, Boston, Denver, Durham, Los Angeles, New York, San Diego, Seattle, Silicon Valley and Washington, DC. For more information, visit www.square1bank.com.



ROI DNA is a full service ecommerce marketing agency founded in 2009. The skilled and experienced team provides detailed go-to-market strategies for both B2B and B2C businesses seeking to increase their web presence and get in front of a broader audience. With end to end services available, ROI DNA provides companies with all the tools they need to succeed, including a unique brand presence, cross-channel strategy and implementation (SEM, SEO, Social Media, Affiliate, Email and Display), product interaction/user experience and the necessary engineering to execute these initiatives.

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