One of the most mystifying parts of venture fundraising is the murky process of due diligence. There is a ton of advice out there on how to get in and pitch a venture investor, but little on how to manage the ‘boring-sounding’ but critical due diligence process. Yet this is where make or break happens for many venture deals. Due diligence is the homework that investors do – tech reviews, reference calls, market checks – to understand the opportunities and risks of an investment. For some investors, diligence is a structured process. For others, it’s an informal dating ritual. Either way, it’s important for entrepreneurs to understand the process and manage it.