I’ve been charging for content for most of my 20 year career. I got started during my junior year in undergrad in 1994 by selling a $100 annual subscription to chat online at TheGlobe.com. By the end of the first year, we had a USPS box stuffed with checks (credit cards were accepted online, but not popular). It took however a couple years to really understand willingness to pay and how to price the product.
The ten year time horizon of the US Venture Capital Index® by Cambridge Associates LLC continued its improvement in Q2 2014 to 10.32%, while the one, three, and fifteen year time horizons slipped slightly. Additionally, the US Venture Capital Index® outpaced the standard public indices in the ten year and greater time horizons. Returns were primarily driven by the Early Stage US Venture Capital Index, which outperformed the Late Stage Index in all but the five and ten year time horizons.