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Filtered by Author: Zack Mansfield (clear)


Co-Founders as “Work Spouses”

// Zack Mansfield

December 16, 2014 - I could tell by the brief hesitation that my friend and client wasn’t sure whether to say what was on his mind or not. He is the CEO of a fast-growing company, and while we had just finalized a new deal together we didn’t know each other that well. There was a pause, a quick sip of his water and a glance across the table to his co-founder before he finally blurted it out.
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Who Can You Be Real With?

// Zack Mansfield

September 24, 2014 -

Startups are a mess.  They are frustrating, exhilarating, stressful, and full of problems that need to be solved.  The exhilaration of a startup is getting to actually solve these problems in new ways.  In your ways. For all the great ideas and all the big markets, it really comes down to people. Who, as an entrepreneur, can you go to and say, “I really screwed this up”?  It’s an important question to ask: who can you be real with?

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Managing the Little Things

// Zack Mansfield

June 25, 2014 - The role of a startup’s CEO is one which requires an insane amount of multi-tasking and focus.  One day you might be hammering out the intricacies of your product or having a customer conversation to validate product/market fit.  Then the next you’re taking meetings with insurance guys to make sure you have the right policies in place to protect your business.  Oh yeah, you’re also responsible for raising the capital needed to grow and, more often than not, you’re doing some kind of sales too. 
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How FilterEasy Turned a Mistake into a Chance for Fandom

// Zack Mansfield

June 11, 2014 -

Ever had a poor experience with a new supplier and vowed to never use their service again?  We’ve all been there.  Learn how FilterEasy turned a disappointed customer into a fan for life through excellent customer service and commitment to make it right.

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Building Your Company Culture Through Values

// Zack Mansfield

April 30, 2014 - Of all the aspects of building a big company from scratch, nailing a great company culture is perhaps the hardest to quantify and thus also one of the hardest things to do. It’s inherently difficult because it’s all about people - there will be all different types of people in an organization and the needs of the organization will require different skills and talents at different points along the journey.
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Investor Psychology

// Zack Mansfield

March 18, 2014 - Recently, I happened to be the third wheel of a conversation between two active angel investors who were talking about a particular company that was closing a round of funding (names will remain anonymous to protect the innocent). I was somewhat familiar with the company but not intimately; thus, I was able to listen to the debate –er, conversation – with a completely open mind.
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