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Insights

Whether you're embarking on your very first startup or relying on decades of entrepreneurial experience, Square 1 can help you stay on track and informed with insights and advice from the best minds in the industry.

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Featured Insight

Startup Culture Podcast: Danielle Morrill of Mattermark

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Zack Mansfield
Loren Vittetoe Loren Vittetoe Guest Contributor

Unique Sales Commission Structures

September 22, 2016

Within software, optimal sales commission structures are extremely difficult to create and are a continuously iterative process. As a sales manager you want to be sure to reward your top performers, but also need to encourage teamwork in the way your commissions and bonuses are structured.

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Sanjay Gandhi Sanjay Gandhi Guest Contributor

Seed to Growth: Know Your Customer Journey

September 22, 2016

The single biggest difference between venture-stage founders and growth-stage founders in VC pitches: the venture-stage CEOs often can’t articulate their Customer Journey. We’re surprised how often venture-stage CEOs are unprepared when asked this.

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Zack Mansfield Zack Mansfield SVP, Technology Banking

Startup Culture Podcast: Danielle Morrill of Mattermark

September 22, 2016

Danielle Morrill is the co-founder and CEO of Mattermark. She was the first employee at Twilio and went through yCombinator with a different company, one which wound down but ultimately became Mattermark.

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Cathy Sharick Cathy Sharick Guest Contributor

Expedia VP On Changing Your Company’s Culture Through Diversity & Inclusion | PowerToFly

September 8, 2016

Britta Wilson is the Vice President of Inclusion Strategies & Cultural Integrity at Expedia and is pursuing a doctorate in organizational leadership. She previously served as the Senior Vice President of Human Resources at Paramount Pictures, responsible for Talent Acquisition, Diversity and Learning.

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Mike Berrier Mike Berrier SVP, Risk Management

The Top Five BAD Reasons to Take on Venture Debt

September 8, 2016

This article was originally published on October 1, 2013. At Square 1, we’re dedicated to the start-up marketplace. As lenders, we focus on working with institutional venture capital firms and the companies they fund.  Lots of those companies are still developing their product or service. Others have reached the point where they’re figuring out how to … Continue reading The Top Five BAD Reasons to Take on Venture Debt

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David Ehrenberg David Ehrenberg Guest Contributor

What is the Difference between Incubators and Accelerators?

September 8, 2016

When you get into the startup game, you hear the terms “incubator” and “accelerator” in your conversations with other founders and entrepreneurs. Maybe you have a friend whose company is working with an incubator, or you attended an event hosted by an accelerator.

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Nic Poulos Nic Poulos Guest Contributor

Discounting In SaaS Sales: 9 Do’s & Don’ts

August 24, 2016

SaaS discounting is the practice of offering a lower price or rate to a particular customer in order to close the deal. It’s a sales strategy that most companies use from time to time.

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Ryan Janssen Ryan Janssen Guest Contributor

Four Ways to Position Yourself in a VC Pitch

August 24, 2016

This article is co-authored with Sanjay Gandhi, President at Oxford Valuation Partners.

As we outlined in our last blog post, fundraising is a sales activity. You’re showing a product to a pipeline of target “customers” – in this case, a group of VCs. And a key component of selling is how you position the product with the customer.

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Marie Elizabeth Oliver Marie Elizabeth Oliver Guest Contributor

4 Things Holding Women Back From Leadership Roles, And How To Overcome Them | PowerToFly

August 24, 2016

According to Tom Schoenfelder, Ph.D., and SVP of Research and Development at Caliper, a company that specializes in data-driven talent management, research shows that women are more likely to be transformational leaders.

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Anjum Tunuli Anjum Tunuli Guest Contributor

The New and Improved (and Permanent) R&D Tax Credit

July 28, 2016

Research and Development is a critical component of most early-stage technology companies. It can also be a significant cost center in the beginning days of your startup. To help facilitate continued innovation and development, the Economic Recovery Tax Act of 1981 created what is essentially known as the R&D Tax Credit. The credit allows a dollar-for-dollar reduction of taxes for any qualified R&D expenditures. Examples of qualified expenses are costs associated with testing, design, compatibility, functionality and production.

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